Terms of Service

Effective Date: March 2026

1. Services Provided

Sulka Labs ("we," "us," "our") provides paid media management and optimization services for e-commerce and direct-to-consumer brands. Our services include:

Google Ads management (Search, Shopping, Performance Max, Display, YouTube)
Meta Ads management (Facebook, Instagram)
Amazon Ads management (Sponsored Products, Sponsored Brands, Sponsored Display)
TikTok Ads management (including GMV Max campaigns)
ChatGPT Ads management
AI-powered campaign optimization, auditing, and reporting
Strategic consulting and performance review calls

2. Engagement Terms

Minimum Ad Spend

Clients must maintain a minimum monthly ad spend of $3,000 across managed platforms. This minimum ensures we can generate statistically meaningful data and deliver measurable results.

Billing and Payment

Management fees are billed monthly in advance. Payment is due upon receipt of invoice. Late payments may result in service suspension after a 7-day grace period.

Contract Duration

After any initial engagement period, services continue on a month-to-month basis. We recommend a minimum 90-day commitment to allow sufficient time for campaign optimization and data collection.

3. Client Responsibilities

As a client, you agree to:

Provide timely access to advertising accounts (Google Ads, Meta Business Manager, Amazon Seller Central, etc.)
Approve ad budgets, creative assets, and strategic direction in a timely manner
Provide accurate business information, product data, and margin details necessary for campaign optimization
Maintain compliance with ad platform policies and applicable laws regarding the products and services you advertise
Respond to communications within a reasonable timeframe (typically 48 business hours)

4. Intellectual Property

All campaign strategies, proprietary AI tools, optimization methodologies, audit frameworks, and internal processes developed by Sulka Labs remain our intellectual property. Upon termination of services:

You retain full ownership of your ad accounts and all campaign data within those accounts
You retain ownership of creative assets that you provided or paid for directly
Proprietary Sulka Labs tools, templates, and methodologies may not be copied, reproduced, or distributed

5. Confidentiality

Both parties agree to maintain the confidentiality of proprietary information shared during the engagement. This includes but is not limited to:

Business strategies, financial data, and pricing
Customer lists, conversion data, and performance metrics
Proprietary tools, processes, and optimization techniques
Any information designated as confidential by either party

Confidentiality obligations survive termination of services for a period of two (2) years.

6. Performance Disclaimer

While we strive to deliver exceptional results for every client, advertising performance is influenced by factors beyond our control, including but not limited to:

Market conditions and seasonal fluctuations
Ad platform algorithm changes and policy updates
Competitor activity and bidding dynamics
Product quality, pricing, website experience, and fulfillment
Economic conditions affecting consumer spending behavior

Past performance data and case studies are provided for informational purposes and do not guarantee specific results.

7. Limitation of Liability

To the maximum extent permitted by law, Sulka Labs's total liability for any claims arising from our services shall not exceed the total management fees paid by the client during the three (3) months preceding the claim. We are not liable for indirect, incidental, consequential, or punitive damages, including lost profits, lost revenue, or lost business opportunities.

8. Indemnification

You agree to indemnify and hold Sulka Labs harmless from claims, damages, or expenses arising from: (a) your products or services advertised through managed campaigns; (b) your violation of any law or ad platform policy; (c) any content you provide for use in advertising that infringes third-party rights.

9. Termination

Either party may terminate the engagement with 60 days written notice. Upon termination:

All outstanding fees for services rendered through the termination date are due
We will provide an orderly transition of your ad accounts, including access credentials and campaign documentation
Confidentiality obligations remain in effect for two (2) years

Sulka Labs reserves the right to terminate services immediately if the client engages in fraudulent activity, violates ad platform policies, or fails to pay outstanding invoices after the grace period.

10. Governing Law

These terms shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to conflict of law principles. Any disputes arising from these terms shall be resolved in the state or federal courts located in Delaware.

11. Modifications

We reserve the right to update these terms at any time. Material changes will be communicated to active clients via email at least 30 days before taking effect. Continued use of our services after changes take effect constitutes acceptance of the updated terms.

12. Severability

If any provision of these terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

13. Contact

For questions about these terms, please contact us:

Email: ben@sulkalabs.com
Website: https://www.sulkalabs.com